How Augmented Reality is the future of sustainable fashion

Annabelle Egwuyenga
September 28, 2022

The popularity of social media has increased the demand for clothing and accessories.

Social media users are frequently picky about their appearance and the content they post online. Nobody wants to be seen posting the  same outfit more than once.

Hence, quick fashion is a thing. Fast fashion, however, harms the environment.

This is brought about by the manufacture of microfibres and microplastics that contaminate water sources and the release of greenhouse gases from the textile industry.

Image credit: earth.org

Digital clothing, made possible by augmented reality, is a better medium for social media users and online producers to freely express their taste and creativity.

Shirts, dresses, shoes, and accessories make up digital fashion, which is essentially the same as traditional fashion except that it isn't physical.

Digital clothing is inexpensive, and there are no restrictions on inventiveness or self-expression.

Snapchat augmented reality lenses from fashion week in 2021.

Digital manufacturing eliminates the need for textiles or other tangible materials, saving the industry millions of tons of plastic waste and lowering its carbon impact.

A more affordable and convenient way to consume fashion is through 3D modelling and digital fashion.

AR body tracking technology can map a realistic, 3D representation of a product over the customer's body using a camera-equipped device.

The cutting-edge fashion brand creates fully virtual clothing that customers and online influencers may buy to flaunt on their social media channels.

Customers share a photo, and using fashion AR capabilities, the digital outfit is placed over their body.

Barragan’s “Oil Dress” available via augmented reality in Zero10

Discover how you can create digital collections for your customers. Book a free consultation with us today.